by Sasha Lund & Franklin J. Parker, CFA
You are a family office professional (or, perhaps, anengaged family member). You are – very likely –highly educated with plenty of experience. You haveread innumerable articles about family office topics,investment topics, estate topics and philanthropictopics. No doubt you have secured your position as a family officer through years of rapport-building,getting things done, and – most importantly – earningthe trust of the family for which you work.So, then, why are you reading this?
You know what to do: educate the upcoming generation on theresponsibilities and technicalities of managing theirwealth, collaborate with family members to build afamily constitution and governance structure, bring in professional estate planners, financial advisers,investment managers, art advisers, etc. What is it you hope this article says that none before it have?
Franklin J. Parker, CFA 